Profile ID: 9346
She has strong eCommerce and mobile commerce background across a wide range of different industries through working for Samsung Electronics, Vonage, EA Mobile, YipTV and Fox 20th Century. Her primary experience was in global digital marketing and online analytics, where she was involved with product positioning, pricing, distribution, and marketing strategy.
Jessica Wong is a digital expert who helps companies develop deeper and direct relationships with consumers through the latest digital technology to increase sales, brand loyalty and lifetime value. With over 15 years of digital experience, Jessica has successfully helped corporations and startups complete the digital transformation and build effective e-commerce infrastructures built on deep consumer insights, relevant and personalized engagement. She is the finalist of the Women in IT Award 2018, shortlisted in the Digital Leader of the Year category. Entries for this award were extremely competitive, over 1700 companies participated and more than 600 candidates were nominated for this category. Only a few were shortlisted and entered the final top 10.
As the Head of Digital Marketing and eCommerce, she managed the digital department and oversaw eCommerce sales, digital marketing & analytics, online operations, web engineering, and customer engagement. Within a year, she grew the department from a 2-person team into a 15-person team. Within 5 months, she turned this channel from negative profitability into the most profitable channel within the company. All digital channels achieved strong sales results with a 114% achieve rate and over 140% YoY growth. Strong operating profits with 170% YoY Growth. The fraudulent rate dropped from 7% to 1% since she joined the company. With a heavy focused on mobile segment, mobile sales grew 37% YoY with a 45% increase in conversion rate through UI/UX optimization.
She oversaw all Retailer.com businesses by developing and implementing digital strategies with retail partners to drive incremental sales. Managed all 6 official brand websites including:
During her tenant with AMOREPACIFIC, she launched 4 new beauty websites in the U.S. market (LANEIGE, Mamonde, Goutal Paris, and Aritaum); redesigned 2 luxury skincare websites (Sulwhasoo and AMOREPACIFIC); and re-platformed 2 fragrance and cosmetics websites from Magento 1 to Magento 2 (Goutal Paris and Mamonde).